2XU entered the Hong Kong market in early 2009, it's distributor being Sure Step Asia Pacific Limited. Our single-minded goal has been to best equip Hong Kong athletes of all levels of ability and competitiveness, by making accessible to them what is undoubtedly one of the most extensively researched and most highly-credentialed sporting brands in the world today.
Hong Kong's sporting communities and personalities reflect the region's enthusiastic and vibrant culture, and events growth here in recent years has been dynamic. Fitness and sports participation, and the contribution they make to a balanced body and soul and the social fabric, are increasingly recognised as being of fundamental importance amonst the Hong Kong community. We of course endeavour to promote this awareness and involvement, and will continue our strong support of local events and sportspeople.
2XU - Human Performance Multiplied.
Born in Belgium, but raised in Denmark and Africa, Hong Kong became the perfect place to settle down. As an all round athlete, Triathlon was the most obvious sport for me to get involved in. As founder of LX Kids Sports Magazine and TriMag Asia , writing about sport and spreading the word to our wider community has become just as much of a passion for me as competing.
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